I’m so excited to share a delightful branding refresh! A few months ago, the wonderful team at Southern Weddings Magazine asked me to help them redesign their logo & create a series of coordinating lettered features for the new website. Their new site went live on Friday & it is seriously gorgeous – so bright, fresh, and charming!
I hand-lettered a main logo, as well as several alternate marks with different layouts, so that the team has full control over future layouts. The calligraphy is based on historical scripts, but has been updated with modern flourishes and a dancing baseline. Just like the magazine itself, it’s a fresh take on tradition!
I just love the warm, heartfelt touches on the site. The adorable graphics and sweet patterns pair perfectly with their candy-colored palette. The new print editions are picking up the updated branding as well, which is terribly exciting!
This project was the highlight of 2013! I’m pretty convinced that the amazing ladies behind Southern Weddings are the hardest working gals in publishing. And they’re downright delightful at the same time! Thank you so much, Lara, Emily, Nicole, Kristin, Lisa & Marissa!!